Marketing with a Mission Masterclass: Secrets of Selling

In this session you will learn about the ‘4 Ps of Marketing’ and the importance of optimal ‘Place’ and ‘Price’ for your product or service to maximise the impact and sales of your organisation.

Pricing your offering is one of the key ways your enterprise can bring in the money needed to prosper (and all the possibilities this extra money can enable you to deliver your purpose). In this workshop, we will identify the different routes to market your business might choose and how best to price your solution in each of these cases. In this session you will learn:

What the 4 Ps of Marketing are and why place & price are integral to your success
How to price your products or services
How to identify your different routes to market
How to use place and price to maximise your impact and return
This session will be an interactive workshop, where you’ll be able learn from experts, and get feedback and support from peers.

Who is it for?
Social entrepreneurs who want to better leverage the social or environmental benefit of their business or organisation to drive growth and scale impact. You might run, or work for, an indie business, social enterprise or trading charity in Oxfordshire.